About McLoughlin Media & Communication Solutions
McLoughlin Media & Communication Solutions is a Sunshine Coast–based strategic communications consultancy helping businesses, corporate teams, not-for-profits, and government organisations communicate with clarity, purpose, and impact.
Founded by Chris McLoughlin, an experienced communication strategist, and storyteller with 20 years in media, government, health, and corporate communications, the consultancy specialises in turning complex information into clear, audience-focused stories that build trust and engagement.
Chris’s background as a journalist, editor, and communication advisor gives him a rare mix of storytelling skill and strategic insight. He has delivered communication and stakeholder strategies through major public and organisational challenges, advised senior executives, and led large-scale projects under tight deadlines.
Today, McLoughlin Media & Communication Solutions partners with organisations of all sizes, from local businesses to national networks, providing:
Strategic communication and corporate storytelling
Media and public relations
Stakeholder and community engagement
Social media strategy
Content writing and editing
Storytelling, media and communication workshops
Crisis and change communication support
By combining high-level expertise with local understanding, Chris helps organisations tell stories that strengthen reputation, community connection and brand trust.
McLoughlin Media & Communication Solutions: helping you communicate strategically, tell your story authentically, and connect meaningfully with your audience.
Testimonials
Working with Chris was a great experience. He took the pressure off us from doing multiple advertising jobs every week, we communicated what we wanted and he took no time getting proofs back to us. Our online posts received a lot of likes, visits and increased sales.
- Peter Gannis of Froth’n Kebabs
I had the pleasure of working closely with Chris when he served as our Senior Media Officer and Communications Director.
His attention to detail and commitment to authenticity made a significant difference in how our messaging was received. A particular strength of Chris’s was his ability to build and maintain strong relationships with media stakeholders. His proactive approach allowed us to address matters quickly and effectively, often resolving them before they had the chance to escalate.
Beyond external media, Chris also played a key role in strengthening our internal communications. He ensured messaging across the organisation was clear, consistent and well received. His ability to translate complex information into accessible and engaging content was highly regarded.
Chris was also an exceptional mentor. When I first began engaging with the media, I was quite nervous, particularly with live TV and radio appearances. Through his guidance and practical advice, I grew in both confidence and capability. Thanks in large part to his expertise and encouragement, I was honoured to receive an ABC media award for communication to the community during COVID.
- Fiona Sewell, former Wide Bay Hospital and Health Service Executive Director of Nursing and Midwifery
Opening our first restaurant was a big challenge for us. The current trend is all digital media and through a friend we got in contact with McLoughlin Media & Communication Solutions.
Chris helped us with Google and Facebook, providing a professional approach in reaching out to the community. It was great working with him - no stress at all. He keeps an eye on all the comments and responds professionally. I would recommend Chris for any business struggling for a professional media approach.
-Abdul owner of Deccan Paradise Restaurant and Grill Hervey Bay
