Turn your story into something the media will say yes to
You don’t need a perfect story to get media coverage. You need a clear one.
Built from real media and communication experience, this step-by-step kit shows you how to shape your idea, find a strong angle and turn it into a pitch a journalist can quickly understand and act on.
Inside, you’ll work through a simple, practical process to clarify your story, define your angle and build a pitch you can use straight away. No jargon, no overthinking. Just a clear framework designed to help you take action.
What you’ll learn:
How to turn your business activity into a story the media will consider
How to identify a strong, relevant angle
What makes a story newsworthy right now
How to structure a clear, concise pitch
What to avoid so your pitch doesn’t get overlooked
Who it’s for:
Small business owners, community organisations and professionals who have a story but aren’t sure how to pitch it.
Download instantly and start pitching with clarity and confidence.
What would you do if your business or group faced a crisis?
Small businesses, community groups and not-for-profits often overlook planning for a crisis, yet they all face potential crisis situations whether it is a natural disaster or cyber attack. Even a minor dispute with a customer or member can go viral with social media and cause reputational damage.
Our Do It Yourself Crisis Communication Guide provides the information you need to be ready for a situation or to create your own plan.
Bring structure, clarity and direction to your communication
This starter kit provides a practical, fillable crisis communication plan template to help you organise your messaging, define your audience and plan your approach with confidence.
Built from real-world communication experience, it gives you a clear structure to follow so you can move from scattered ideas to a focused, professional plan.
What this helps you do:
Clarify your communication objectives
Identify key audiences
Align your messaging
Plan your channels and approach
What’s included:
A structured, fillable communication plan template (Word document)
Guided prompts to complete each section
Outcome:
A clear, professional communication plan you can use to guide your messaging and activity.
Download instantly and start building your plan with clarity and confidence.
Failing to have a plan is planning to fail
A Communication Plan aligns your media, social media, websites, internal communication, newsletters, advertising and digital marketing to your overall goals and ensures you identify and connect with target audiences. They develop a narrative and give your communication purpose. They can be developed for long-term strategy or to support a specific project.
The good news is don’t need to blow your budget on a Communication Plan. Our Do It Yourself Communication Guide supports you to create a basic plan which will act as your guide to communication.
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