Do It Yourself Communication Plan Guide
Failing to have a plan is planning to fail
A Communication Plan aligns your media, social media, websites, internal communication, newsletters, advertising and digital marketing to your overall goals and ensures you identify and connect with target audiences. They develop a narrative and give your communication purpose. They can be developed for long-term strategy or to support a specific project.
The good news is don’t need to blow your budget on a Communication Plan. Our Do It Yourself Guide supports you to create a basic plan which will act as your guide to communication.
Failing to have a plan is planning to fail
A Communication Plan aligns your media, social media, websites, internal communication, newsletters, advertising and digital marketing to your overall goals and ensures you identify and connect with target audiences. They develop a narrative and give your communication purpose. They can be developed for long-term strategy or to support a specific project.
The good news is don’t need to blow your budget on a Communication Plan. Our Do It Yourself Guide supports you to create a basic plan which will act as your guide to communication.
Failing to have a plan is planning to fail
A Communication Plan aligns your media, social media, websites, internal communication, newsletters, advertising and digital marketing to your overall goals and ensures you identify and connect with target audiences. They develop a narrative and give your communication purpose. They can be developed for long-term strategy or to support a specific project.
The good news is don’t need to blow your budget on a Communication Plan. Our Do It Yourself Guide supports you to create a basic plan which will act as your guide to communication.
Communication is vital to the success of organisations, businesses, not-for-profits, community groups and personal brands. In a high information age, which is becoming more complex as digital technology continues to evolve, effectively communicating with customers, clients, members, supporters, followers and other audiences is becoming increasingly difficult.
A communication plan ensures the content you produce, internally and externally, has a consistency and aligns with overall goals and operational planning. That’s why large businesses and government departments view communication plans as an essential corporate document. They give purpose to their communication and provide a guide to how they will use traditional media, social platforms, websites, marketing material, emails, internal newsletters and more.
Our owner and founder Chris has led the way developing and implementing communication plans on a strategic, project and campaign level. He knows what works and what doesn’t work. He has developed this guide to ensure business owners and not-for-profit executives can put together their own plans that are understandabble and applicable in their everyday operations.
Our Do It Yourself Communication Plan Guide provides key information you can use as the basis for crafting your own plan. It covers how to:
align your plan to your overall goals
develop your narrative, communication objectives and key messages
identify key audiences and the channels to reach them
develop measurable outcomes