Do It Yourself Crisis Communication Guide

$24.95

What would you do if your business or group faced a crisis?

Small businesses, community groups and not-for-profits often overlook planning for a crisis, yet they all face potential crisis situations whether it is a natural disaster or cyber attack. Even a minor dispute with a customer or member can go viral with social media and cause reputational damage.

Our Do It Yourself Crisis Communication Guide provides the information you need to be ready for a situation or to create your own plan.

What would you do if your business or group faced a crisis?

Small businesses, community groups and not-for-profits often overlook planning for a crisis, yet they all face potential crisis situations whether it is a natural disaster or cyber attack. Even a minor dispute with a customer or member can go viral with social media and cause reputational damage.

Our Do It Yourself Crisis Communication Guide provides the information you need to be ready for a situation or to create your own plan.

Our owner and founder Chris developed this guide to enable all businesses and not-for-profits to navigate crisis situations without the need to bring in expensive PR agencies and consultants. Chris draws on his experience managing communication for health services and political leaders during major disasters, COVID-19 and public health crisises as well as on the other side as he covered events in newsrooms.

His experience also draws on the day-to-day crisis situations from patient complaints, surgery waiting times, cyber attacks, social media criticism, project delays and cost blowouts.

Whether its a cyber hack, a public health incident, natrual diaster or social media complaints, the principles in this guide will help you navigate it.

Our Do It Yourself Crisis Communication Guide also provides key information you can use navivate the basis for crafting your own plan. It covers topics including:

  • developing your principles, objectives and key messages

  • aligning your crisis communication to your brand and narrative

  • identifying key audiences and the channels to reach them

  • the approach to take to media management and what resources you need

  • how to respond as the situation evolves and changes