Practical communication workshops that deliver real outcomes.

Whether you're looking to strengthen your business narrative, improve your media skills, build a more effective social media strategy or prepare for difficult conversations, our workshops provide practical tools you can put into action immediately.

From one-hour public workshops to tailored in-house training and facilitated strategy sessions, every workshop is designed to help individuals and organisations communicate with greater clarity and confidence.

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Four practical workshops. Four communication skills every organisation needs.

Throughout October, join Chris McLoughlin in Maleny for a practical series of one-hour workshops designed to help business owners, professionals, community groups and organisations communicate with greater clarity and confidence.

Workshops are being hosted each Tuesday at 4pm centrally at the Bicentenary Meeting Room of the Maleny Community Centre. Topics covered each week include strategic storytelling, social media, pitching to media and crisis communication.

Each workshop is practical, affordable and designed to provide strategies and tools you can immediately apply within your business or organisation. Tea, coffee and refreshments included.

Current workshop series

  • This practical one-hour workshop helps businesses, not-for-profts and community groups use a narrative framework that makes their communication easier.

    You won't only draft your own business narrative, you will also learn how to apply it across your marketing, content, socials and customer experience.

    Gain knowledge, resources and practical advice in only one hour before heading off for your day of work.

    Outcomes:

    • Understand what a business narrative is and why it matters

    • Identify common problems caused by unclear messaging

    • Learn a simple five-part storytelling framework

    • Draft a business narrative using the framework

    • Learn how to strengthen the narrative and apply it in your business communication

  • Business owners and community groups try to be active on social media but can feel overwhelmed by the time, pressure and constant demand for content.

    This workshop helps businesses, not-for-profts and community groups to manage social media efficiently, communicate clearly and build a consistent presence without it becoming a burden.

    Outcomes

    • Set clearer social media goals and develop a strong organisation voice

    • Identify the right channels for their audience

    • Learn what content actually works and how to use AI that isn’t generic

    • How to build simple systems to save time

    • Respond better to criticism and negative comments

  • This practical one-hour workshop helps business owners and not-for-profit teams understand what journalists are looking for, identify genuine story opportunities and pitch those stories clearly.

    Participants will leave with a stronger understanding of how media works, how to spot angles that matter and how to draft pitches that will interest media outlets.

    This workshop is also suitable for community groups and not-for-profit organisations.

    Gain knowledge, resources and practical advice in only one hour before heading off for your day of work.

    Outcomes:

    • Understand why media still matters in a crowded digital environment

    • Learn what journalists consider newsworthy

    • Identify potential stories and angles within your own business

    • Learn a simple media pitch structure

    • Begin drafting a pitch you can refine and use

  • This practical one-hour workshop helps business owners and community groups to respond confidently to complaints, mistakes, incidents, public criticism and unexpected challenges.

    Learn from Chris McLoughlin, who has two decades experience in crisis communication, leading teams during COVID-19, natural disasters, government inquiries and organisations under intense media pressure.

    Participants will learn simple crisis communication principles, how to craft clear first responses, manage difficult conversations, and maintain trust with customers, staff and the broader community.

    Gain knowledge, resources and practical advice in only one hour before heading off for your day of work.

    Outcomes

    • Learn three core principles for crisis messaging

    • Learn how you should structure first responses and updates

    • Gain confidence dealing with media, customers and online criticism

    • Understand how to build your own crisis communication plan

Book your spot today